Digital Marketing & Social Media Expert

Lakshya Sharma

I am an entrepreneur, digital marketing and social media expert, consultant with qualified master’s in Digital Marketing. I stepped into the field of marketing at the age of 16 as an SEO trainee and carries about 6+ years of Industry experience serving various organizations including E-Commerce, B2B, B2C, News & Media, Real Estate, Jewelry, and more.

I believe in enjoying life rather than working just to survive. I always dreamed big, strived for greatness and deeply cared about people. My passionate spirit is evident by my attitude toward my work. My love toward work and will to succeed can help you make me your ideal digital marketing consultant.

Credentials :

  • Certified Google Analytics Consultant
  • Certified Google Adwords(Search & Display) Consultant
  • Certified Bing Adwords
  • Hubspot Inbound Certified
  • Certified Digital Marketing Master’s Degree, covering:-
  1. Search Engine Optimisation (SEO)
  2. Search Engine Marketing (SEM)
  3. Social Media Marketing (SMM)
  4. Email Marketing
  5. Web Analytics
  6. Inbound Marketing
  • Certified Ethical Hacker from Cyber Crime Awareness Society

Education :

  • MASTER OF COMPUTER APPLICATIONS (MCA) – 2020 – 2022
  • BACHELOR OF COMPUTER APPLICATIONS (BCA) – 2016 – 2018

Experience :

Monsoon Consulting – Digital Marketing Lead
June 2021 – Present

Monsoon Consulting work in a uniquely collaborative way to deliver best in class B2B and B2C digital platforms for their clients and customers.

Monsoon plan, design, build and support commercial, scalable, and beautifully engaging Enterprise Ecommerce and Content platforms that are helping businesses to meet the digital experience expectations of their customers. Specialize in Magento Commerce and Drupal digital platforms and as a result, have a deep and extensive knowledge of both. This focus has helped Monsoon Consulting to achieve truly amazing results for their clients.

Rajasthan Housing Board – Digital Marketing Head
January 2021 – September 2021

Rajasthan Housing Board is a Government Organisation established in 1970 by the Government of Rajasthan. It is an autonomous body established for taking measures to deal & satisfy the need of Housing accommodation in the State of Rajasthan.

First India Newspaper – Digital Head
April 2019 – December 2020

First India is a leading national English newspaper with editions in Rajasthan, Gujarat & Uttar Pradesh. Newspaper’s key focus has been on the most exclusive news from the power corridors of Rajasthan, Delhi, Gujarat, Uttar Pradesh as well as national/international news, sports and coverage of entertainment news.

  • Since the launch of the Newspaper, I took sole responsibility to establish the Digital presence of all 3 editions of Newspaper (Rajasthan, Gujarat, UP) including building a team/setting up tools, establishing operational infrastructure for the Digital department from grounds up.
  • During my job I work closely with the key management on a day-to-day basis, I reported directly to the CEO & Editor of the newspaper group to align the digital strategy with his Vision, Goals & as well as day to day requirements.
  • Managing a digital team with day-to-day monitoring, strategy to achieve goals and ensure everything runs smoothly.
  • I was a responsible & authorised person for making decisions for all social media & digital circulation channels.
  • Planning & executing digital strategies and promotion campaigns.
  • As head of digital my responsibilities included management of all Social Media Marketing, WhatsApp Circulation, Web & App Development, Web Posting, Email Marketing, SEO, SMS Marketing, Paid Promotions, Digital & E-Paper Circulation.
  • Continuous monitoring of Web Analytics tools and efforts to improve traffic/site usages and landing page optimization to improve conversion and engagement.
  • Managing readers Reviews/Feedbacks and ensuring consumer support to maintain brand presence aligned with best of the ethos of newspapers management smoothly.

Dudsme.com – E-commerce & Digital Marketing Head
June 2016 – April 2019

Dudsme is a premium B2C online fashion store for Men and Women selling Designer collection products like Blazers, Suits, Jackets, Shirts, Formal and Casual wear to India/US and Western Europe market

  • I was solely responsible for managing the E-commerce department, I worked closely with key management including leading Bollywood Fashion designer DheerajSharma and (Dublin) Ireland Based Web team on day to day basis.
  • Planning and executing digital marketing, online sales and promotion strategies.
  • Creating and executing specific online promotions via Web portals, Social Media, Newsletters and Email marketing.
  • Continuous monitoring of Web Analytics tools and efforts to improve traffic/site usages and landing page optimization to improve conversion and engagement.
  • Worked as Business Analyst/Product Owner (functional expert) to direct the Technical (Magento) development team defining and creating business cases for eCommerce site for platform improvement including new features, UI/UX Designs and final user acceptance testing.
  • Work extensively on Magento Admin system to manage contents/Orders/shipping-fulfilment/promotions and all related eCommerce activities.
  • Responsible for managing product catalogues, inventory, online price, promotion, discounts and site-related contents on all eCommerce channels.
  • Responsible for managing other marketplace eCommerce channels for the business including Amazon, Snapdeal, Flipkart & Etsy.